Local Authority PR

The necessity of Local Authority PR is getting more and more evident.

Especially in times where people even have doubts about the trustworthiness and efficiency of local affairs it becomes necessary to inform citizens more than ever. It’s all about an open municipal office as the information of citizens should be ranked first. Communal public relations have been a big part of the duties of municipal authorities for a few years. But because this is one of many duties that a municipal authority has to fulfill for its customers – its citizens - and training facilities in Austria are rare, the public relations of municipal authorities is suffering.

RADIX PURE developed a training course for Local Authority PR on the basis of a long-time cooperation with municipal authorities.

The training focuses on passing on practical knowledge to mayors, chief officers and heads of the division of public relations of a municipal authority. The training course imparts the necessary knowledge for the successful implementation of your public relations. Questions such as „How do I handle journalists?”, „How can I present my local community positively in the media?“ or „How do I enter a result-oriented dialog with my citizens?” will be answered in the training course for Local Authority PR.

Advantages of the training course "Local Authority PR"

  • Develop a sense for headlines and core messages
  • Be able to lead interviews
  • Be capable of informing actively
  • Master media work for the municipal community
  • Knowledge of the media landscape and the way media work
  • Knowledge of the instruments of media work and communication with citizens



Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management  


As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping  


Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral


As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills  

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