Overview of Research Areas

RADIX & PARTNERS provides systematical support with its four areas of expertise in market and opinion research – for more knowledge about markets, target groups and competitors.



This makes it possible for you to gain insight into the behavior of customers, correlations and motive structures in order to deduce concrete measures in the fields of marketing, sales, product development, communication and strategy.

Market Research and Opinion Research areas
  • Online and Panel Studies (Online Panel, E-Mail and On-Site Studies)
  • Sales and Point of Sale Studies (e.g. Quality & Customer Experience, Mystery Shopping & Services, Purchase Decision)
  • Marketing Surveys (e.g. Competitor Analysis, Brand Studies, Price Studies)
  • Service & Employee Surveys (e.g. Customer Satisfaction, 360° Feedback, Employee Surveys )

 

RADIX GROUP

Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management  

RADIX & PARTNERS

As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping  

RADIX COMM

Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral
 

RADIX PURE

As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills  

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