|
Press- and Media Work is an essential part of Public Relations.
More and more companies communicate with media and journalists that are opinion makers and opinion leaders at the same time. The right topic, the right moment and the addressing of the right journalists are crucial factors for successful press work. Naive addressing of journalists can have the opposite effect and can result in companies, people, lobbies and organizations being ignored by journalists or they could reckon with negative news coverage.
In RADIX PURE you find the right partner for successful media- and press work. RADIX PURE stands out due to long-time contacts to journalists and a good sense for topics as well as the knowledge about instruments for media work. RADIX PURE does not only offer this service nationally. As a member of the Public Relations Network we also operate for our customers worldwide.
Target-oriented press- and media work does not work randomly. An adequate strategic planning and consultancy is the key to a successful cooperation with the media and journalists.
As a sub-discipline of public relations press- and media work has the aim to enhance the establishment of relations to journalists and media and to strengthen these relationships. Numerous instruments are available for this and are applied according to the particular needs of the customers:
| Instruments of Press- and Media Work | |
- Press Releases and Article Placements
- Press Conferences
|
- Interviews and Off-the-record Conversations
- Press Trips
|
In addition to the classic instruments of media work RADIX PURE also uses creative approaches to communicate your topics and interests to the journalists. Our creativity knows no bounds.
|
|
 |
RADIX GROUP
Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.
The three RADIX Units:
- RADIX & PARTNERS Market & Opinion Research
- RADIX COMM Advertising & Dialog Communication
- RADIX PURE Public Relations & Media Work
The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management
RADIX & PARTNERS
As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.
Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)
Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping
RADIX COMM
Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.
What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing
Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral
RADIX PURE
As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.
PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills
