Toolset

Social Media, Web 2.0 & Viral Marketing

Social Media/Web 2.0 change the established communication patterns and –strategies strongly.

So far target groups have been conceived and abstract definitions with rigid parameters – with social media they become tangible and real in a real online environment. They can be targeted more purposefully and better understood – in other words: we can truly listen to them for the first time.

Millions of internet users that have been consuming contents online or offline only passively, create the web now themselves. Well-known platforms are Facebook, youtube, mySpace, Twitter, flickr or Xing among others. Users turn from mute recipients into creative producers and become e.g. editors or directors. Already 25 % of Google search results for the 20 biggest brands are user-generated content.

Social Media can be considered as a new „operating system“ of a digital world in which huge amounts of content are managed by a human filter. Worldwide already 73 % of internet users read blogs and forums. For 48 % they belong to the regular weekly media consumption. The main distinctive criteria for Social Media applications are authenticity, recommendation, active form design and the personal active network. The value of communication and contents gains importance and relevance never seen before.

Scope of Social Media and Web 2.0 Tools
Establishment of Communities (Fans) Lead Generation Conversion Push Product Placement Attainment of new specific target groups (Ethno, etc.) Better Targeting with less waste Find out what the target group thinks Join in the conversation and form actively	Online Monitoring & Analysis Online Reputation Management Viral Concepts & Videos Blog- and Forum Marketing Microblogging Community Marketing Online Campaigns

RADIX GROUP

Our offer: Connecting people, brands and media successfully. Through this RADIX, the Marketing and Communications agency, facilitates the bestpossible performance.

The three RADIX Units:
- RADIX & PARTNERS   Market & Opinion Research
- RADIX COMM   Advertising & Dialog Communication
- RADIX PURE   Public Relations & Media Work

The Group Services:
- Communication Training & Coaching
- Marketing Consultancy
- Project Management

RADIX & PARTNERS

As a full-service market researcher, RADIX & PARTNERS offers a well-established and high-performance market and opinion research portfolio of on- and offline surveys and methods.

Fields of studies:
- Marketing Studies (e.g. Brand & Price Surveys)
- Sales & PoS Studies (e.g. Mystery Shopping)
- Online & Panel Studies (e.g. Panel, E-Mail, OnSite)
- Service & Employee Surveys (e.g. Customer Satisfaction)

Special expertise:
- Online Market Research
- Point of Sale (PoS)
- Customer Experience and Mystery Shopping

RADIX COMM

Advertising and dialog communication for a cross-linked world means the resolution of borders between on- and offline.

What we do:
- Dialog Marketing & CRM
- Sales Promotion
- Digital & Online Marketing

Instruments:
- Consultancy, Concept, Text
- Visual Communication
- Dialog & Direct Mailing
- Digital Media Production
- Social Media, Web 2.0, Viral

RADIX PURE

As a public relations agency RADIX PURE considers itself as mediator that connects companies, products and media through innovative PR and media work.

PR expertise:
- Press & Media Work
- Online PR & Reputation
- Internal Communication
- Local Authority PR
- Crisis PR
- Media Skills

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